PRESS INFORMATION FOR IMMEDIATE RELEASE For more information

PRESS INFORMATION FOR IMMEDIATE RELEASE
For more information, contact: Laura Campbell, PDI Communications Specialist
254.771.7100 lcampbell@profdata.com

PDI Rolls Out New Logo and Brand Identity

PDI showcases its new brand identity at NACS Show 2007.

November 14, 2007

Temple, TX - PDI unveiled a new logo and brand identity system at the 2007 NACS SHOW. The new branding is in conjunction with the completion of a five plus year initiative to deliver an innovative new software system, PDI/Enterprise.

The new brand identity system was designed by SicolaMartin, an international marketing company based in Austin, TX. The new brand identity has a fresh feel showcasing PDI’s innovative ideas and their wide customer base. The system features a new corporate logo, new marketing elements and the extensive use of dramatic black and white customer photographs. “We worked hard to give PDI a balance of the contemporary and the traditional in their new look, while maintaining their current image as a progressive and trustworthy company,” says Tom Sicola, SicolaMartin CEO. “The end results are a vibrant and impactful marketing system that highlights the incredible products and services PDI gives the convenience store industry and their customers.”

“This is the year we are implementing our new product PDI/Enterprise,” notes Greg Gilkerson, President of PDI. “It is important for our identity in the industry to reflect the positive changes we have made to our software and to our entire organization. We want our customers, future customers and especially our PDI team to understand how significant it is to re-build our core systems. Since we have a multitude of customers involved in the PDI/Enterprise design process, it helps them see that they really had an impact on their software company. We also wanted to highlight the outstanding relationships we have with our customer community. Our new program highlights real customers that work together with us to accomplish great things.”

PDI demonstrated the complete PDI/Enterprise system, as well as displayed their new marketing materials, at the NACS Show in Atlanta. Check it out on www.profdata.com.

About PDI
PDI provides software, hardware, and professional services to convenience retailers and wholesale petroleum marketers. Worldwide, over 300 companies managing 20,000 retail locations rely on PDI’s systems for retail automation, fuel and warehouse management, business intelligence, financial reporting, and employee selection and training. A wholly-owned subsidiary of McLane Company, PDI continually enhances offerings to leverage emerging technologies and evolving industry standards.

PDI

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