Our Brand Journey

Learn About Our Brand

Our new brand represents the heritage and stability of the brand our customers have trusted for over 30 years.

The new sphere has become part of our logo to show how we’ve evolved through connections, bringing together our people, products, and customers globally. The size of the dots represents the strength of our connections with those customers that have been with us for many years, and those just beginning their journey with PDI.

Sphere

Attests to the open ecosystem we’ve built and how we’ve evolved through connections bringing together our global reach, our products, customers and employees. Arcs symbolize flexibility and ease.

Letters

Represent the heritage and stability of the brand our customers have trusted for over 34 years.

Dots

Represent the strength of our
connections with customers, partners and employees that have been with us for many years, and those just beginning their journey with PDI.

Color

Blue is the color of water, sky
Symbolizes: trust, stability, intelligence, wisdom, truth, integrity, smart, responsible

White is the color of light
Symbolizes: goodness, simplicity, purity, kindness

Grey/Silver provides balance
Symbolizes: sleek, modern, calmness, associated with classy metals

Read About Our Brand

PDI Introduces New Brand Identity

September 13, 2017 – PDI, a leading global provider of enterprise-class software solutions to the convenience retail and wholesale petroleum industries, introduced its new corporate brand identity. The new brand is reflective of the company’s growing global reach, expanded solution portfolio and longstanding commitment to building customer and partner relationships.

Here are important assets of our brand.

PDI Logo in Color

PDI Logo in White

PDI Brand Book